Industry-Wide Concern as Predatory Marketing Contracts Drain Budgets and Deliver Little to No Results Denham Springs, LA. – A nonprofit organization dedicated to serving its community recently found itself in an all-too-common digital marketing nightmare: paying thousands of dollars monthly for SEO services that led to declining search traffic and deindexed pages rather than improved […]
Local SEO in 2025: What’s Changed, What Hasn’t, and What’s More Important Than Ever
Local SEO has evolved significantly in recent years, but its core principles remain steadfast. If you’re a small business or a local entrepreneur looking to dominate your area, you’re in the right place. By 2025, local SEO is no longer just a digital marketing tactic; it’s the backbone of visibility for businesses that want to […]
Backspace Marketing Introduces “SEO Health Check” to Help E-commerce Brands Boost Online Visibility
Photo: Unsplash In the evolving digital marketplace, having a robust online presence is crucial for e-commerce brands. Recognizing the challenges these businesses face in maintaining optimal search performance, Backspace Marketing has launched an innovative “SEO Health Check” service aimed at helping brands diagnose, resolve, and improve their SEO health. This new offering empowers online businesses […]
The Importance of Tailored Digital Strategies for Franchise Brands
In the dynamic world of franchising, the ability to craft and implement customized digital strategies is critical for achieving sustainable growth and competitive edge. Franchise brands face unique challenges and opportunities that necessitate bespoke solutions to effectively align with their distinct business models. Here’s an insight into why tailored digital strategies are essential for franchise […]
How to Use Data Analytics to Improve Your Hotel’s Digital Marketing Strategy
In the highly competitive hospitality industry, leveraging data analytics to refine digital marketing strategies is no longer a luxury—it’s a necessity. Hotel managers, owners, and consultants can benefit significantly from the insights that data provides, enabling them to make informed decisions, personalize guest experiences, and ultimately drive more bookings. This article explores how to use […]
Digital Dialogues: How Podcasting is Powering eBusiness Growth for eBusiness Planet
In the current digital age, the way businesses connect with their audience has been revolutionized. eBusinesses, in particular, have seen an explosion in the diversity of channels and strategies they can employ. Amid the vast sea of innovations, podcasts have emerged as a standout medium. The art of podcasting, previously a niche sector of the […]
7 Digital Marketing Strategies To Reach Senior Citizens
Increasingly becoming an important target demographic for businesses are senior citizens whose population has been on a steady rise in recent times. Reaching seniors effectively through digital channels is crucial for marketers as the world becomes increasingly digital. To help you expand your business and reach senior citizens effectively through digital marketing strategies we will […]